Dream Job Profile: Kim Stalder of Circular Boutique

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Name:
Kim Stalder

Occupation:
Owner, Circular Boutique

Location:
6th Avenue between C Street and D Street

image c/o: @circularboutique

image c/o: @circularboutique

How long has Circular been in business?
Amazingly, we’ve been open for 10 years!

What inspired you to start Circular?
Initially, I was interested in providing an eco-friendly option for Anchorage shoppers. I offered clothing for men, women and children, furnishings, and home décor, etc. When that message fell flat, I realized I would have to refocus on timeless and high quality products that didn’t contribute to the landfills and that helped people live a safer and healthier life.

What was your major in school and how did it help you with owning Circular?
My major in school was English. That helped me in my first business, Wordsmith, through which I provided a variety of writing services to private, corporate and governmental entities. My experience operating that business for 30 years prepared me for owning and operating another business, although retail was completely foreign to me.

image c/o: @circularboutique

image c/o: @circularboutique

What has been the biggest challenge in establishing your business?
This is tough. I would probably say the biggest challenge is getting people through my door so my brand became known. Advertising is a hit-or-miss endeavor and expensive. Word-of-mouth has been the surest way to gain customers, but it is limited. And often people hear something about the store—such as the cost of the products we carry—and this makes them scared to stop in and take a look (although we carry a variety of price points). This remains a difficult challenge for me to this day.

Owning a boutique is so much more than selecting beautiful clothing and product to sell.  For example, so much of buying goes back to math/budgeting/inventory planning and control. Have you always been business minded or is it something you developed and continue to learn?
My father owned his own businesses so it was my environment growing up. He had both a home-operated business (Muzak) and a storefront (an electronics store). I realized fairly early on that it was much more rewarding and comfortable for me to be my own boss. A friend who also owned a business and I used to joke that we were “certifiably unemployable” because it was so difficult to not be the one making decisions!

Describe Circular's style aesthetic:
I would say we are a purveyor of beautifully designed and thoughtfully curated fashion and products. We look for unique and timeless fashion and premium products that enhance your life.

image c/o: @circularboutique

image c/o: @circularboutique

Describe a typical day at market:
It’s BUSY!!!! I create a very strict schedule when I go to market, with a little time left open for exploration. Some of the most loved brands in the store were found by just wandering through showrooms. I begin at around 9:00 am and finish about 6 pm each day with appointments every 15-30 minutes (depending on how much time I need with a brand). It’s exhausting, but fun.

What is your favorite season to shop for and how do you get trend forecasting inspiration?
My favorite season is everyone’s favorite season—Fall. I get ready for buying by watching runway shows from the various Fashion Weeks around the world and reviewing the collections of major design houses (often smaller design houses will take their cues from the large design houses, so I am able to find similar styles at much lower prices). This provides information on color palettes, silhouettes, and aesthetics that will be forefront in most designers’ collections. Several of my designers show at Fashion Weeks, so I’m aware of pieces I find interesting before I go to Market.

What are ways you have seen growth as a business owner over the years?
When I first opened Circular, I bought what I liked rather than what others found appealing, primarily because I just didn’t know yet what they wanted! This wasn’t necessarily a total misstep, but over time I learned what my customers like, what is right for their lifestyles, and what price points are comfortable for them. I am also more careful about my buying; I often have to turn away from things that I love because they just won’t sell in Anchorage.

image c/o: @circularboutique

image c/o: @circularboutique

How do you set yourself apart from other boutiques and how important was researching your boutiques market/demographic?
On our sign you will see “love your choices” which guides us in our sales approach.  Circular prides itself on NEVER forcing a sale or encouraging someone to buy something if they’re unsure. Our customer service is strong, we are honest, and we stand behind our products. The last thing I want is for someone to regret buying something from Circular.

In terms of researching our market/demographic, I have to admit that we didn’t! I have lived my entire life of 62 years in Alaska and I think I have a fairly good feel for what people here want. Although I’m sure almost everyone will say that I can “get away with” wearing things that are different from the “norm”, I understand what it is to LIVE here. Although that doesn’t mean you can’t look and feel amazing!

Circular is much more than beautiful clothing and accessories - what services and products do you offer that people might not know about when stopping at your boutique?
Thanks for this question. This goes back to us getting out the word about the store. We offer wish lists (so you get what you want when people shop for you), gift cards, styling services, closet revamps, private parties in the store, and personal shopping.

For someone making their initial visit to Circular, what are some labels / products you suggest they must check out?
There are a few labels and products that are my favorites. I always want people to at least take a look at Maison Scotch, the female division of Dutch brand Scotch and Soda, which boasts a head designer from Anchorage, Tracy Reese and Rachel Zoe, both American designers with a definite point of view, Alexis Bittar jewelry because it’s amazing, and Little Barn Apothecary, which was founded and is operated by two amazing partners who have created a premium effective product.

image c/o: @circularboutique

image c/o: @circularboutique

You have always been an inspiration to me in so many ways thanks to your genuine kind heart, stunning style, and your deep commitment to our environment.  What are some things Circular does to be as green and eco-conscious as possible?
I’ll mention Little Barn Apothecary again. All of these amazing products are vegan and organic—as well as being the BEST that I’ve used on my skin! I also carry Agent Nateur deodorant for men and women, which is the highest ranking natural deodorant in terms of effectiveness, and PRITINYC, an eco nail polish that has staying power and comes in great colors (many large design houses commission colors for their runway shows from PRITI).

The clothing I carry is high quality and will last. Some customers resell their pieces, while others keep them for many years, but either way they are not ending up in a landfill. And lastly, we recycle literally EVERYTHING we can in the store. Every scrap of paper. Every coffee sleeve. Every toilet roll :). Every bit of cardboard. You get the picture. I’m lucky to have curbside recycling in my neighborhood, so I take the recycling home from the store each week. I worked with the 5th Avenue Mall to get cardboard recycling and now they have TWO cardboard bins and only one garbage bin to service the Mall.  

What advice would you give to someone interested in owning a boutique and buying that you wish someone gave to you?
I would advise that anyone considering owning a boutique define what it is they plan to provide that is DIFFERENT from what others provide. Even if the most unique aspect of your business is your personality, you need to know what you will present to the public that makes them want to shop with you.

Ask yourself WHY you are opening a boutique. Are you providing a different product? A different experience? Filling a niche that you know exists? You love fashion and want to share that love? Know what it is that drives you.

Be sure you’re aware of ALL of your costs (rent, utilities, product, shipping, etc.) and what your income will need to be to cover those each month. Try to start with at least 3-6 months of funding so you don’t find yourself in an uncomfortable position with your landlord or vendors.

What are your never leave the house essentials?
I HAVE to have lipstick. My natural lip color is super red lip and so I always have a nude lipstick in my purse to tone it down. And my phone because I have so much information in it!

image c/o: @circularboutique

image c/o: @circularboutique

What five items do you believe every woman should have in her closet?
A great pair of black pants, a GOOD black blouse (I must have at least 6 but my new favorite is from L’Agence!), a GOOD white/ivory blouse (again, I have at least 6), a chic medium weight coat (mine is a black straight coat with notched collar), and a truly unique piece that screams YOU! Basics are necessary, but having something that is really different and that speaks to your soul is a must in my mind.

What is your mantra?
Love your choices! Really, that’s all life boils down to and it is what directs your path. Choose with your heart.

Keep up with Kim and Circular via their instagram: @circularboutique +
Even better stop by the store to meet Kim and her incredibly knowledgable and inviting staff -----* Preferably during my Beautycounter Pop Up this Saturday - January 13th from 3-5:30pm! ;) *

www.beautycounter.com/tessweaver

www.beautycounter.com/tessweaver

Style Profile: Chloe Greenhalgh-Adam

First and foremost to quote Amy Poehler on Mean Girls, Chloe aka 'ChloBear', "keeps me young!"  She's as fun as she is intelligent (and when you read about her occupation you'll get the idea.)  Chloe is witty and wise beyond her years and I'm completely young at heart so even with our decade age difference we were instantly connected and laughing together non-stop, always looking forward to work when working together at Her Tern Boutique in Anchorage!  She recently launched her blog, cashmereandcoldbrew.com, and just like everything else regarding Chloe, I was so impressed and uber excited to share her talent and knack for creative styling with THE WORLD!

image c/o: chloegreenhalghadam | cashmereandcoldbrew.com

image c/o: chloegreenhalghadam | cashmereandcoldbrew.com

Name:
Chloe Greenhalgh-Adam

Location:
Born/Raised in Anchorage, Alaska. Currently in Flagstaff, Arizona.

Occupation:
Biological Sciences research lab assistant, graduate school applicant.

Decade in Life:
Third decade.

image c/o: chloegreenhalghadam | cashmereandcoldbrew.com

image c/o: chloegreenhalghadam | cashmereandcoldbrew.com

Describe your personal style:
Lots of neutrals with pops of fun colors, patterns and edgy pieces. I try to style basic pieces in new, cool ways.

Favorite Color and print to wear:
Blush and I am currently loving neutral plaids.

Go to outfit for instant confidence and sophistication:
High-waisted jeans/trousers, stilettos or heeled booties and a half-tucked- in blouse.

My favorite styled looks:
1- Styling girly looks with edgy items. I love pairing skirts and dresses with a grungy band tee or checkered vans.
2- Navy and black- a pair of black skinny jeans with an oversized navy sweater tucked it, so cute!
3- Distressed denim with a lace camisole (my go to “going out” look).
4- Styling skinny jeans with an oversized crewneck (I steal my dads) and booties.
5- Layering turtlenecks under dresses, tank tops and sweaters.

image c/o: chloegreenhalghadam | cashmereandcoldbrew.com

image c/o: chloegreenhalghadam | cashmereandcoldbrew.com

Signature scent:
Viktor & Rolf Flowerbomb

Most coveted piece in closet:
My Doma leather jacket.

Most lusted item you don’t own:
Louis Vuitton Neverfull tote!

Top three favorite places to shop:
1- Madewell
2- Nordstrom
3- Small/local boutiques- shopping local is so important and a great way to find unique brands and pieces!

image c/o: chloegreenhalghadam | cashmereandcoldbrew.com

image c/o: chloegreenhalghadam | cashmereandcoldbrew.com

Favorite season and why:
It’s basic, but, Fall- Its just so perfect and layering clothes gives you so many fun styling options.

Film that best defines your personal style:
Clueless. Cher had my dream life and style- her level of “extra” was / is iconic!

I never leave the home without:
A pair of oversized sunglasses and my Baggu clutch.

I feel most beautiful in:
Well fitted jeans, an oversized sweater, and heeled booties.

image c/o: chloegreenhalghadam | cashmereandcoldbrew.com

image c/o: chloegreenhalghadam | cashmereandcoldbrew.com

Fashion Icons:
Danielle Bernstein, Gigi Hadid, Hailey Baldwin, Kendall Jenner.

Five classic essentials you think every lady should own:
1- Levis
2- A classic purse / cross body
3- Black booties
4- Oversized sunnies
5- A leather jacket

Favorite album of the season:
My music taste is super eclectic, it really depends on what I’m doing/my mood.
From Marshmello to Kendrick to The Bleachers and Ed Sheeran. I also LOVE to jam to Disney oldies like Hilary Duff and Hannah Montana year round.

Designer worth checking out:
LOU & GREY… Athleisure is V important.

image c/o: chloegreenhalghadam | cashmereandcoldbrew.com

image c/o: chloegreenhalghadam | cashmereandcoldbrew.com

Favorite instagrams to lurke:
Jourdan Sloane (@jourdansloane)
Xenia Van Der Woodsen (@xeniaoverdose)
Negin Mirsalehi (@negin_mirsalehi)
Arielle Charnas (@somethingnavy)

Trend you wish never happened:
Small sunglasses- hated them then and hate them more now.

Advice to those establishing personal style:
Don’t rush it, it takes time to curate something special and specific to you. Find style influencers to follow that you vibe with, inspire your own unique style from parts of theirs!

When in doubt:
Throw on some booties! They add an element of style to even the simplest outfits.

Never be afraid to:
Be unique! In both style and life in general.
 

image c/o: chloegreenhalghadam | cashmereandcoldbrew.com

image c/o: chloegreenhalghadam | cashmereandcoldbrew.com

Keep up with Chloe and her impeccable styling taste by following her both on insta: @chloegreenhalghadam and her top-notch blog: www.cashmereandcoldbrew.com

Dream Job Profile: Susie Grobler of Pure Barre Anchorage

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image c/o: Susie Grobler  | via: @purebarreanchorage

image c/o: Susie Grobler  | via: @purebarreanchorage

Name:
Susie Grobler 

Hometown:
Clyde Park, MT

Occupation:
Owner and Establisher, Pure Barre Anchorage 
Located at: 3700 Old Seward Highway Suite 5 Anchorage, AK 99503
*Next to New Sagaya Midtown*

image c/o: Susie Grobler  | via: @purebarreanchorage

image c/o: Susie Grobler  | via: @purebarreanchorage

How and when did Pure Barre Anchorage become a reality?
I am a Montana girl through and through. I grew up living a very active lifestyle - from volleyball to skiing to horseback riding, and then during my time at Montana State University, I discovered Pure Barre. I fell in love with the 50 minutes of intense, body changing workouts.
After college, I moved to Anchorage to pursue a career in engineering in a place that catered to my active lifestyle, but during my four years there I realized I was missing something. I was feeding my Pure Barre craving in my living room, working my way through the entire Pure Results DVD collection multiple times.
Through my involvement in the community - whether it be the young professionals I work with, the ladies at the stable, or my regulars at Double Shovel - I realized I’m not the only one with a Pure Barre shaped hole in my life. I’ve been looking for an opportunity to invest my personal wealth in a meaningful way, and it dawned on me that I could solve two problems at once. This franchise would allow me to financially invest in something that I am passionate about, and introduce my community to the Pure Barre experience that they didn’t know they were missing. 

What was the biggest challenge in getting started?
Making a long-term commitment to both the business and rooting in Anchorage as well as making a major career change. Also, shipping, shipping to Alaska is a giant pain :)

image c/o: Susie Grobler  | via: @purebarreanchorage

image c/o: Susie Grobler  | via: @purebarreanchorage

What did/do you do to overcome doubt/stay inspired to continue to pursue your dream?
Growing up our dinner table conversations were always about business ideas and how to grow and evolve in what we were currently doing. My dad loves talking business and always challenged us to think of the next big thing that might take off.  My parents have been fundamental in supporting and inspiring me to grow and challenge not only myself but the community and those around me. 
Back in October, we started doing pop-up classes at Lululemon in Anchorage and over 50 people showed up.  After the class, the amount of support and interest was absolutely astounding. People expressed to me the classes were everything they were missing and looking for.  Others were truly falling in love with  Pure Barre in front of me and those moments inspire me greatly- especially during the last few months of the business start-up hustle and bustle.

How does one start as an Engineer and decide to open a Pure Barre?
I went into engineering because I have a family of engineers and was good at math.  So basically just like everyone else career decisions. I love the intellectual challenge of being a rotating equipment engineer for BP, it has enabled me to gain a lot of technical expertise that I can transition into real life especially with troubleshooting. But in the end, being a rotational slope worker is not where I see myself for the next ten years - so I am opening up a Pure Barre to shape the life that I see fit for myself. 

image c/o: Susie Grobler  | via: @purebarreanchorage

image c/o: Susie Grobler  | via: @purebarreanchorage

What can one expect during a typical Pure Barre class?
Pure Barre is an exercise made for everybody! It works for any age, fitness level, and gender. No dance or fitness experience necessary. Pure Barre is a total body workout that uses a ballet barre and your own body weight. The goal is to work every muscle group to fatigue while stretching in between to create a long lean physique.
Classes are 50 minutes and focus on areas we struggle with most: seat, hips, thighs, abs, and arms. The flow of class is always the same but you will never do the same exercises and the upbeat music is always changing.  It starts out with a warm up in the center of the room followed by a weight section.  In Pure Barre we use small weights (less than 5lbs) and small movements to really fatigue the muscles.  The rest of class is done in combination at the barre and on the floor.  You will work your thighs, then your seat and then get deep into the core muscles.  All major sections are followed by a stretch which gives you the long lean muscle!
You do not need ANY dance experience to do Pure Barre, if you can hold onto a ballet barre, you can do it! It is a non-impact workout designed for people of all ages and fitness levels, anyone can do it! 
Besides from seat kicking class, the studio also offers athleisure apparel and other retail. Brands include Pure Barre Brand apparel, Beyond Yoga, Onzie and much more. Pure Barre Anchorage really focuses on apparel that is convenient to wear to and from class, and have many layering pieces for our cold winters.

What should clients plan to wear to class?
For class, make sure you wear leggings or capri length pants/shorts- this helps keep your muscles warm as we work them to fatigue. Wear a top that fully covers your midriff and make sure you bring socks (our sticky socks are highly recommended). Bring water to stay hydrated and a sweat towel is optional. We will provide all of your other equipment!
Don't fret if you don't have sticky socks for your first class! We will have plenty available for purchase in the studio. They come in lots of fun colors and prints! <3 

image c/o: Susie Grobler&nbsp; | via: @purebarreanchorage

image c/o: Susie Grobler  | via: @purebarreanchorage

What do you look forward to most about opening the doors of the studio?
I am super excited to get a home base out of the studio, not only for myself but for my clients.  It's going to be an incredibly cozy but also safe space for people to connect and find their best selves.  I've honestly never walked into a Pure Barre studio across the country and not been uplifted by a fellow client or instructor.  I can't wait to create that same environment in my studio.

What is some advice you wish someone had given to you when you just started out:
Start everything earlier than you think.  I’m not a huge procrastinator but things always pile up. :)

image c/o: Susie Grobler&nbsp; | via: @purebarreanchorage

image c/o: Susie Grobler  | via: @purebarreanchorage

What is your daily mantra?
My family is German and my Mom always told me: “Mut zur Lücke”  It means that sometimes you just need to have the courage to take a step forward, even if all you see is a big empty space.

How can readers sign up for Pure Barre classes and specials?
Currently, we are selling a Pre-Opening Special of 5 weeks of unlimited classes for only $99.  This special goes away once the studio is open but you can activate it whenever you are ready.  It won’t expire for an entire year after the studio doors open. Follow this link to get signed up now:

https://clients.mindbodyonline.com/classic/ws?studioid=640019&stype=43&prodid=100003

image c/o: Susie Grobler&nbsp; | via: @purebarreanchorage

image c/o: Susie Grobler  | via: @purebarreanchorage

Pure Barre Anchorage will be officially opening their doors on Monday, December 18th kicking things off with a 6AM class. 

Stay connected with Susie and the Pure Barre Anchorage Team via their instagram: @purebarreanchorage + online: http://purebarre.com/ak-anchorage 

**Rumor has it there might be a few free classes over the weekend!!**

TessieStyle x Anchorage 5th Ave Mall: 3 Days of Giveaways Day 2 - MICHAEL KORS

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Whom: 
Michael Kors Boutique aka world-renowned, award-winning designer of luxury accessories and ready-to-wear!

What:
Luxury Loot GIVEAWAY for the jet-setting fashionista aka pink perfection passport cover, wristlet clutch and umbrella.

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Compliments of:
Simon Anchorage 5th Ave Mall - check out the Michael Kors Boutique located on the 2nd floor of 320 W 5th Ave, Anchorage, AK 99501

Why: 
TessieStyle + Anchorage 5th Ave Mall + Michael Kors all want you to start your holiday season off right!  Treat yourself and others by shopping and taking advantage of all the incredible retail selections and services our town has to offer in a one-stop mega fabulous shopping environment. 

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How to enter? 
Share in the comments *of this blog post* your answer to one of the following three questions as well as your instagram handle or e-mail so I can contact you if you've WON!
** See below for official contest rules and restrictions.**

1- How this loot will bless your holiday.
2- Your favorite store / restaurant at Anchorage 5th Ave Mall or your hometown mall.
3- Favorite holiday tradition.

**DAY 2 - MICHAEL KORS GIVEAWAY contest ends at 11:59 pm AK time on 12/7/17.  Open to U.S. residents only.  Items will be shipped to the winner within one week of total contest end date.**