Style Profile: Lauren Taylor Sweet

I first met Lauren a few years when I was asked by my photography friend, Elisa Ivers, to do makeup for her younger cousin from SoCal, Alyssia, and her BFF, Lauren.  From the moment I met these gals I was so inspired by their kind, adventurous, vivacious spirits AND their style was SO TOP NOTCH - even in their early teenage years!  I knew these ladies were bound for greatness and to be honest, they helped inspire me to start touring so I could travel more.  I love keeping up with Lauren and since meeting her she has only continued to grow into such an incredible woman -showcasing beauty for life and beautiful living (as displayed in her photos.)  I can't wait for you to read her style profile --- I KNOW you will be captivated and inspired by the answers and images.  
E N J O Y ! !

image c/o: @luarentaylor

image c/o: @luarentaylor

Name:
Lauren Taylor Sweet

Location:
Los Angeles, CA

Occupation:
Freelance assistant and collector of used goods.

image c/o: @luarentaylor

image c/o: @luarentaylor

Decade in Life:
20’s.

Describe your personal style:
I love blending conflicting concepts. Feminizing boyish pieces. Dressing up casual. Making something vintage more modern.

 I want my style to reflect thinking outside the box, but I also just want to feel cool and comfortable.

Favorite Color and print to wear:
Nowadays I prefer to either mix or monochrome solids, especially blacks and whites.

image c/o: @luarentaylor

image c/o: @luarentaylor

Go to outfit for instant confidence and sophistication:
Vintage Levi’s. Every time.

Signature scent:
Anything with notes of citrus or musk. Or peppermint!

Most coveted piece in closet:
The black wool trench coat my mom wore at my age.

image c/o: @luarentaylor

image c/o: @luarentaylor

image c/o: @luarentaylor

image c/o: @luarentaylor

Most lusted item you don’t own:
Jesse Kamm sailor pants. Or the incredible vintage Hudson Bay coat I found at that one place on Melrose but never did buy.

Top three favorite places to shop:
If I’m not hunting through eBay or Goodwill, I shop pretty exclusively small business. Aside from essentials at H&M, Aerie, and Gap. 

Favorite season and why:
Late California fall.  Crisp, foggy mornings. Long, warm afternoons. The occasional lightning storm. HALLOWEEN. And it’s still not too late for one last camping trip. 

image c/o: @luarentaylor

image c/o: @luarentaylor

Film that best defines your personal style:
Sandra Bullock in While You Were Sleeping.

I never leave the home without:
Sunglasses, my phone, all the makings for an impromptu picnic, a library book very near its due date.

Fashion Icons:
Georgie Flores, Alexa Chung, Harry Styles, Harling Ross, Issa Rae.

image c/o: @luarentaylor

image c/o: @luarentaylor

Favorite album of the season:
Aly & AJ’s new EP, “Ten Years”.

Designer worth checking out:
Rachael Gladser, of RAWSON.

Favorite instagrams to lurke:
@manrepeller, @jedidiahjenkins, @palomawool, @helen_levi, @overheardla, @sunbeam_vintage

image c/o: @luarentaylor

image c/o: @luarentaylor

Trend you wish never happened:
Strong believer that everything happens for a reason. Except low-rise jeans.

Advice to those establishing personal style:
Prioritize comfort and find your confidence. Shop sustainably—invest in pieces that have versatility and reusability.

 Make the most out of a little. 

When in doubt:
Denim.

image c/o: @luarentaylor

image c/o: @luarentaylor

Never be afraid to:
Be your own tailor.

Keep up with Lauren, her infectious zest for life, and influential style via her instagram: @luarentaylor - Yes, L-U-A-R-E-N ;) -

Dream Job Profile: Kim Stalder of Circular Boutique

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Name:
Kim Stalder

Occupation:
Owner, Circular Boutique

Location:
6th Avenue between C Street and D Street

image c/o: @circularboutique

image c/o: @circularboutique

How long has Circular been in business?
Amazingly, we’ve been open for 10 years!

What inspired you to start Circular?
Initially, I was interested in providing an eco-friendly option for Anchorage shoppers. I offered clothing for men, women and children, furnishings, and home décor, etc. When that message fell flat, I realized I would have to refocus on timeless and high quality products that didn’t contribute to the landfills and that helped people live a safer and healthier life.

What was your major in school and how did it help you with owning Circular?
My major in school was English. That helped me in my first business, Wordsmith, through which I provided a variety of writing services to private, corporate and governmental entities. My experience operating that business for 30 years prepared me for owning and operating another business, although retail was completely foreign to me.

image c/o: @circularboutique

image c/o: @circularboutique

What has been the biggest challenge in establishing your business?
This is tough. I would probably say the biggest challenge is getting people through my door so my brand became known. Advertising is a hit-or-miss endeavor and expensive. Word-of-mouth has been the surest way to gain customers, but it is limited. And often people hear something about the store—such as the cost of the products we carry—and this makes them scared to stop in and take a look (although we carry a variety of price points). This remains a difficult challenge for me to this day.

Owning a boutique is so much more than selecting beautiful clothing and product to sell.  For example, so much of buying goes back to math/budgeting/inventory planning and control. Have you always been business minded or is it something you developed and continue to learn?
My father owned his own businesses so it was my environment growing up. He had both a home-operated business (Muzak) and a storefront (an electronics store). I realized fairly early on that it was much more rewarding and comfortable for me to be my own boss. A friend who also owned a business and I used to joke that we were “certifiably unemployable” because it was so difficult to not be the one making decisions!

Describe Circular's style aesthetic:
I would say we are a purveyor of beautifully designed and thoughtfully curated fashion and products. We look for unique and timeless fashion and premium products that enhance your life.

image c/o: @circularboutique

image c/o: @circularboutique

Describe a typical day at market:
It’s BUSY!!!! I create a very strict schedule when I go to market, with a little time left open for exploration. Some of the most loved brands in the store were found by just wandering through showrooms. I begin at around 9:00 am and finish about 6 pm each day with appointments every 15-30 minutes (depending on how much time I need with a brand). It’s exhausting, but fun.

What is your favorite season to shop for and how do you get trend forecasting inspiration?
My favorite season is everyone’s favorite season—Fall. I get ready for buying by watching runway shows from the various Fashion Weeks around the world and reviewing the collections of major design houses (often smaller design houses will take their cues from the large design houses, so I am able to find similar styles at much lower prices). This provides information on color palettes, silhouettes, and aesthetics that will be forefront in most designers’ collections. Several of my designers show at Fashion Weeks, so I’m aware of pieces I find interesting before I go to Market.

What are ways you have seen growth as a business owner over the years?
When I first opened Circular, I bought what I liked rather than what others found appealing, primarily because I just didn’t know yet what they wanted! This wasn’t necessarily a total misstep, but over time I learned what my customers like, what is right for their lifestyles, and what price points are comfortable for them. I am also more careful about my buying; I often have to turn away from things that I love because they just won’t sell in Anchorage.

image c/o: @circularboutique

image c/o: @circularboutique

How do you set yourself apart from other boutiques and how important was researching your boutiques market/demographic?
On our sign you will see “love your choices” which guides us in our sales approach.  Circular prides itself on NEVER forcing a sale or encouraging someone to buy something if they’re unsure. Our customer service is strong, we are honest, and we stand behind our products. The last thing I want is for someone to regret buying something from Circular.

In terms of researching our market/demographic, I have to admit that we didn’t! I have lived my entire life of 62 years in Alaska and I think I have a fairly good feel for what people here want. Although I’m sure almost everyone will say that I can “get away with” wearing things that are different from the “norm”, I understand what it is to LIVE here. Although that doesn’t mean you can’t look and feel amazing!

Circular is much more than beautiful clothing and accessories - what services and products do you offer that people might not know about when stopping at your boutique?
Thanks for this question. This goes back to us getting out the word about the store. We offer wish lists (so you get what you want when people shop for you), gift cards, styling services, closet revamps, private parties in the store, and personal shopping.

For someone making their initial visit to Circular, what are some labels / products you suggest they must check out?
There are a few labels and products that are my favorites. I always want people to at least take a look at Maison Scotch, the female division of Dutch brand Scotch and Soda, which boasts a head designer from Anchorage, Tracy Reese and Rachel Zoe, both American designers with a definite point of view, Alexis Bittar jewelry because it’s amazing, and Little Barn Apothecary, which was founded and is operated by two amazing partners who have created a premium effective product.

image c/o: @circularboutique

image c/o: @circularboutique

You have always been an inspiration to me in so many ways thanks to your genuine kind heart, stunning style, and your deep commitment to our environment.  What are some things Circular does to be as green and eco-conscious as possible?
I’ll mention Little Barn Apothecary again. All of these amazing products are vegan and organic—as well as being the BEST that I’ve used on my skin! I also carry Agent Nateur deodorant for men and women, which is the highest ranking natural deodorant in terms of effectiveness, and PRITINYC, an eco nail polish that has staying power and comes in great colors (many large design houses commission colors for their runway shows from PRITI).

The clothing I carry is high quality and will last. Some customers resell their pieces, while others keep them for many years, but either way they are not ending up in a landfill. And lastly, we recycle literally EVERYTHING we can in the store. Every scrap of paper. Every coffee sleeve. Every toilet roll :). Every bit of cardboard. You get the picture. I’m lucky to have curbside recycling in my neighborhood, so I take the recycling home from the store each week. I worked with the 5th Avenue Mall to get cardboard recycling and now they have TWO cardboard bins and only one garbage bin to service the Mall.  

What advice would you give to someone interested in owning a boutique and buying that you wish someone gave to you?
I would advise that anyone considering owning a boutique define what it is they plan to provide that is DIFFERENT from what others provide. Even if the most unique aspect of your business is your personality, you need to know what you will present to the public that makes them want to shop with you.

Ask yourself WHY you are opening a boutique. Are you providing a different product? A different experience? Filling a niche that you know exists? You love fashion and want to share that love? Know what it is that drives you.

Be sure you’re aware of ALL of your costs (rent, utilities, product, shipping, etc.) and what your income will need to be to cover those each month. Try to start with at least 3-6 months of funding so you don’t find yourself in an uncomfortable position with your landlord or vendors.

What are your never leave the house essentials?
I HAVE to have lipstick. My natural lip color is super red lip and so I always have a nude lipstick in my purse to tone it down. And my phone because I have so much information in it!

image c/o: @circularboutique

image c/o: @circularboutique

What five items do you believe every woman should have in her closet?
A great pair of black pants, a GOOD black blouse (I must have at least 6 but my new favorite is from L’Agence!), a GOOD white/ivory blouse (again, I have at least 6), a chic medium weight coat (mine is a black straight coat with notched collar), and a truly unique piece that screams YOU! Basics are necessary, but having something that is really different and that speaks to your soul is a must in my mind.

What is your mantra?
Love your choices! Really, that’s all life boils down to and it is what directs your path. Choose with your heart.

Keep up with Kim and Circular via their instagram: @circularboutique +
Even better stop by the store to meet Kim and her incredibly knowledgable and inviting staff -----* Preferably during my Beautycounter Pop Up this Saturday - January 13th from 3-5:30pm! ;) *

www.beautycounter.com/tessweaver

www.beautycounter.com/tessweaver

SEND TESSIE TO WASHINGTON D.C.

Y'all, I have an opportunity to pretty much be Elle Woods aka represent the not only the state of Alaska but also all of you and those you care about by joining Beautycounter in earning a trip to advocate support of The Personal Care Products Safety Act (S.1113) the beginning of March 2018 in Washington, D.C. 

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Like most people I didn't know what I didn't know in regards to what potentially harmful ingredients were in my personal care and cosmetic items.  About eight years ago I made the lifestyle change to an overall plant-based diet, I was introduced to a greater collection of essential oils other than lavender and started to use them to replace fragrance as well as make my own home products.  But, I was lost in where to go and what to wear in regards to makeup.

As an amateu makeup artist l was frequently approached to join and sell directly to people through numerous cosmetics companies.  This continued on to my adulthood when I became a professional makeup artist so when Beautycounter came on the scene, I was of course, approached as well to join.  Like all those times before, I wasn't interested.  I wasn't interested until my friend, Kate, showed me a video on why Beautycounter Founder, Gregg Renfrew, started the company:

I was awestruck after watching and knew I absolutely had to be apart of this mission.  I owed it not only to myself and everyone I cared about - but also all those I was yet to meet and future generations to educate and advocate for change.  I was eager to try the products and gratefully, as most of you all can attest from my videos and posts over the last two years, they are just as high-performing and incredible as they are beautiful and safe!  Beautycounter products have taken over my entire beauty routine as well as what I use while when working on set as a professional makeup artist. 

I have so much pride being apart of Beautycounter.  Encouraging others to feel beautiful in their own skin has always been such an important aspect of my life and using products that are non-harmful has become just as important to my heart. 

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HOW YOU CAN HELP GET TESSIE TO WASHINGTON, D.C.

1- Shop with me on my Beautycounter site: www.beautycounter.com/tessweaver 
Replace a personal care/cosmetics item you are almost out of or try something new!
**Don't forget to add a Band of Beauty Membership to your cart for free shipping on orders over $100, 15% back in product credit on each purchase to be used within 60 days, a gift with initial sign up purchase of $50 or more (not including membership price) AND exclusive offers/ability to shop and try products first!**

2- Let me take care of your holiday shopping!  
*Email me your holiday gift list and corresponding price points:  tess.weaver@gmail.com
(Think about babysitters, teachers, coaches, hostess gifts, office staff, neighbors, BFFs, and on and on!)
*I will send you a list of Beautycounter gift suggestions for your review.
*Upon your approval, I will order for you! Plus I will wrap and DELIVER (or mail)!

3- Contact me (tess.weaver@gmail.com) to host a social in the month of December or January inviting friends + family to learn about Beautycounter's mission of getting safer products into the hands of everyone.  Smaller groups are better but of course, the more the merrier AND it's legit truly always simple and a lot of fun!  If you are out of state, the social can also be online!

4- Send this blog post to friends + family members you know would love to hear about Beautycounter and support my advocacy trip to D.C.!

5- JOIN THE MISSION.  Become a Beautycounter Advocate Consultant on my team!  Beautycounter is taking TWO of the top-earning personal sales and team building Consultants from EACH STATE and you know I would love to represent with YOU!

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THANK YOU for reading and for your support. 
LET'S GET TESSIE TO D.C. + SAFER PRODUCTS INTO THE HANDS OF EVERYONE! 

www.beautycounter.com/tessweaver #BetterBeauty

 

Style Profile: Garrett Lawrence Taylor

From the moment I met Garrett on tour I instantly gasped "YAS STYLE!" and wanted to be his friend.  Garrett is the epitome of class with total true to character style.  He is an absolutely magnificent Conductor + Musician but on the side I honestly believe he should teach pop-up classes to those wanting to define and perfect their personal style around the world.  Garrett's instagram feed is filled with so much inspiration and wonder, it's an absolute delight to follow.  

When asked of a quote or motto that defines his personal Garrett shared two Oscar Wilde quotes:

"One should either be a work of art, or wear a work of art."  +

"You can never be overdressed or overeducated."  

Both are so fitting and true of Garrett!  

image c/o: @gourmetgarrett | #ifgarrettcan

image c/o: @gourmetgarrett | #ifgarrettcan

Name:
Garrett Lawrence Taylor

Location:
Harlem, NYC

image c/o: @gourmetgarrett | #ifgarrettcan

image c/o: @gourmetgarrett | #ifgarrettcan

Occupation:
Broadway Pianst, Conductor, and Opera Singer.

Decade in life:
In my third decade of life. 

image c/o: @gourmetgarrett | #ifgarrettcan

image c/o: @gourmetgarrett | #ifgarrettcan

Describe your personal style:
Vintage preppy. 

Favorite color and print to wear:
Blues/greens and multiple prints, paisley, checks, stripes. 

image c/o: @gourmetgarrett | #ifgarrettcan

image c/o: @gourmetgarrett | #ifgarrettcan

Go to outfit for instant confidence and sophistication:
Dress shirt, tie, vest, jeans.

Signature scent:
Intense Euphoria Calvin Klein-a bold oriental amber fragrance with woodsy rich spice notes. 

image c/o: @gourmetgarrett | #ifgarrettcan

image c/o: @gourmetgarrett | #ifgarrettcan

Most coveted piece in closet:
1950's double-breasted wool coat with raccoon fur collar.

Most lusted item you don’t own:
Vintage doctors bag.

image c/o: @gourmetgarrett | #ifgarrettcan

image c/o: @gourmetgarrett | #ifgarrettcan

Top three favorite places to shop:
Fine and Dandy (NYC), Hi-Bred (Cincinnati), Ralph Lauren, TJMaxx

Favorite season and why:
Fall-it's all about the layers and textures. 

image c/o: @gourmetgarrett | #ifgarrettcan

image c/o: @gourmetgarrett | #ifgarrettcan

Films that best defines your personal style:
Gosford Park, Talented Mr. Rilpley, Brideshead Revisited.

I never leave the home without: 
My pork pie hat and a good bag.

image c/o: @gourmetgarrett | #ifgarrettcan

image c/o: @gourmetgarrett | #ifgarrettcan

I feel most dapper in: 
A three-piece suit.

Fashion Icons:
Oliver Thornton, Dandy Wellington, Luke Edward Hall, Laird Mackintosh.

image c/o: @gourmetgarrett | #ifgarrettcan

image c/o: @gourmetgarrett | #ifgarrettcan

Five classic essentials you think every fella should own:
1- Well tailored navy three-piece suit.
2- Dressy casual boots.
3- Dark wash slim-fit jeans.
4- A quality cardigan.
5- Beautiful luggage.

Favorite album of the season:
Miles Davis, Kind of Blue is timeless and classic.

image c/o: @gourmetgarrett | #ifgarrettcan

image c/o: @gourmetgarrett | #ifgarrettcan

Designer worth checking out:
Reiss of London.

Favorite instagrams to lurke:
Iris Apfel Official, Le Loir en Papillon, Will Taylor (@brightbazaar).

image c/o: @gourmetgarrett | #ifgarrettcan

image c/o: @gourmetgarrett | #ifgarrettcan

Trend you wish never happened:
The man bun. 

Advice to those establishing personal style:
Buy pieces that speak to you, shop in outfits, don't be afraid to mix patterns, tailoring, and a good fit are your best friends, go for quality and detail. 

image c/o: @gourmetgarrett | #ifgarrettcan

image c/o: @gourmetgarrett | #ifgarrettcan

When in doubt:
Put on a beautiful overcoat. 

Never be afraid to:
Be overdressed.
 

image c/o: @gourmetgarrett | #ifgarrettcan

image c/o: @gourmetgarrett | #ifgarrettcan

Keep up with Garrett's timeless dapper looks, travels and sophisticated lifestyle via his insta: @gourmetgarrett + #ifgarrettcan

image c/o: @gourmetgarrett | #ifgarrettcan

image c/o: @gourmetgarrett | #ifgarrettcan