Dream Job Profile: Susie Grobler of Pure Barre Anchorage

dreamjobintro.jpg
image c/o: Susie Grobler  | via: @purebarreanchorage

image c/o: Susie Grobler  | via: @purebarreanchorage

Name:
Susie Grobler 

Hometown:
Clyde Park, MT

Occupation:
Owner and Establisher, Pure Barre Anchorage 
Located at: 3700 Old Seward Highway Suite 5 Anchorage, AK 99503
*Next to New Sagaya Midtown*

image c/o: Susie Grobler  | via: @purebarreanchorage

image c/o: Susie Grobler  | via: @purebarreanchorage

How and when did Pure Barre Anchorage become a reality?
I am a Montana girl through and through. I grew up living a very active lifestyle - from volleyball to skiing to horseback riding, and then during my time at Montana State University, I discovered Pure Barre. I fell in love with the 50 minutes of intense, body changing workouts.
After college, I moved to Anchorage to pursue a career in engineering in a place that catered to my active lifestyle, but during my four years there I realized I was missing something. I was feeding my Pure Barre craving in my living room, working my way through the entire Pure Results DVD collection multiple times.
Through my involvement in the community - whether it be the young professionals I work with, the ladies at the stable, or my regulars at Double Shovel - I realized I’m not the only one with a Pure Barre shaped hole in my life. I’ve been looking for an opportunity to invest my personal wealth in a meaningful way, and it dawned on me that I could solve two problems at once. This franchise would allow me to financially invest in something that I am passionate about, and introduce my community to the Pure Barre experience that they didn’t know they were missing. 

What was the biggest challenge in getting started?
Making a long-term commitment to both the business and rooting in Anchorage as well as making a major career change. Also, shipping, shipping to Alaska is a giant pain :)

image c/o: Susie Grobler  | via: @purebarreanchorage

image c/o: Susie Grobler  | via: @purebarreanchorage

What did/do you do to overcome doubt/stay inspired to continue to pursue your dream?
Growing up our dinner table conversations were always about business ideas and how to grow and evolve in what we were currently doing. My dad loves talking business and always challenged us to think of the next big thing that might take off.  My parents have been fundamental in supporting and inspiring me to grow and challenge not only myself but the community and those around me. 
Back in October, we started doing pop-up classes at Lululemon in Anchorage and over 50 people showed up.  After the class, the amount of support and interest was absolutely astounding. People expressed to me the classes were everything they were missing and looking for.  Others were truly falling in love with  Pure Barre in front of me and those moments inspire me greatly- especially during the last few months of the business start-up hustle and bustle.

How does one start as an Engineer and decide to open a Pure Barre?
I went into engineering because I have a family of engineers and was good at math.  So basically just like everyone else career decisions. I love the intellectual challenge of being a rotating equipment engineer for BP, it has enabled me to gain a lot of technical expertise that I can transition into real life especially with troubleshooting. But in the end, being a rotational slope worker is not where I see myself for the next ten years - so I am opening up a Pure Barre to shape the life that I see fit for myself. 

image c/o: Susie Grobler  | via: @purebarreanchorage

image c/o: Susie Grobler  | via: @purebarreanchorage

What can one expect during a typical Pure Barre class?
Pure Barre is an exercise made for everybody! It works for any age, fitness level, and gender. No dance or fitness experience necessary. Pure Barre is a total body workout that uses a ballet barre and your own body weight. The goal is to work every muscle group to fatigue while stretching in between to create a long lean physique.
Classes are 50 minutes and focus on areas we struggle with most: seat, hips, thighs, abs, and arms. The flow of class is always the same but you will never do the same exercises and the upbeat music is always changing.  It starts out with a warm up in the center of the room followed by a weight section.  In Pure Barre we use small weights (less than 5lbs) and small movements to really fatigue the muscles.  The rest of class is done in combination at the barre and on the floor.  You will work your thighs, then your seat and then get deep into the core muscles.  All major sections are followed by a stretch which gives you the long lean muscle!
You do not need ANY dance experience to do Pure Barre, if you can hold onto a ballet barre, you can do it! It is a non-impact workout designed for people of all ages and fitness levels, anyone can do it! 
Besides from seat kicking class, the studio also offers athleisure apparel and other retail. Brands include Pure Barre Brand apparel, Beyond Yoga, Onzie and much more. Pure Barre Anchorage really focuses on apparel that is convenient to wear to and from class, and have many layering pieces for our cold winters.

What should clients plan to wear to class?
For class, make sure you wear leggings or capri length pants/shorts- this helps keep your muscles warm as we work them to fatigue. Wear a top that fully covers your midriff and make sure you bring socks (our sticky socks are highly recommended). Bring water to stay hydrated and a sweat towel is optional. We will provide all of your other equipment!
Don't fret if you don't have sticky socks for your first class! We will have plenty available for purchase in the studio. They come in lots of fun colors and prints! <3 

image c/o: Susie Grobler&nbsp; | via: @purebarreanchorage

image c/o: Susie Grobler  | via: @purebarreanchorage

What do you look forward to most about opening the doors of the studio?
I am super excited to get a home base out of the studio, not only for myself but for my clients.  It's going to be an incredibly cozy but also safe space for people to connect and find their best selves.  I've honestly never walked into a Pure Barre studio across the country and not been uplifted by a fellow client or instructor.  I can't wait to create that same environment in my studio.

What is some advice you wish someone had given to you when you just started out:
Start everything earlier than you think.  I’m not a huge procrastinator but things always pile up. :)

image c/o: Susie Grobler&nbsp; | via: @purebarreanchorage

image c/o: Susie Grobler  | via: @purebarreanchorage

What is your daily mantra?
My family is German and my Mom always told me: “Mut zur Lücke”  It means that sometimes you just need to have the courage to take a step forward, even if all you see is a big empty space.

How can readers sign up for Pure Barre classes and specials?
Currently, we are selling a Pre-Opening Special of 5 weeks of unlimited classes for only $99.  This special goes away once the studio is open but you can activate it whenever you are ready.  It won’t expire for an entire year after the studio doors open. Follow this link to get signed up now:

https://clients.mindbodyonline.com/classic/ws?studioid=640019&stype=43&prodid=100003

image c/o: Susie Grobler&nbsp; | via: @purebarreanchorage

image c/o: Susie Grobler  | via: @purebarreanchorage

Pure Barre Anchorage will be officially opening their doors on Monday, December 18th kicking things off with a 6AM class. 

Stay connected with Susie and the Pure Barre Anchorage Team via their instagram: @purebarreanchorage + online: http://purebarre.com/ak-anchorage 

**Rumor has it there might be a few free classes over the weekend!!**

Dream Job Profile: Jasmine Alleva

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image c/o: @jasminealleva

image c/o: @jasminealleva

Name:
Jasmine Alleva

Hometown:
Anchorage, Alaska

Occupation/Agency Representation:
Professional Model for dep Models (which is my mother agency), currently modeling with Vivien’s Model Management in Sydney, Australia. 

image c/o: @jasminealleva

image c/o: @jasminealleva

When did you get started in the industry?
Gosh, maybe when I was around 17 or 18 and started dabbling in working with photographers in  my hometown.

What was the biggest challenge in getting started?
Professionally, the exposure was extremely difficult. Alaska is so isolated from the places where going into my industry is even a remote possibility. I had a lot of help from Thuy Vo, but it was still like trying to navigate a corn maze while blind-folded and crawling.

What did/do you do to overcome doubt/stay inspired to continue to pursue your dream?
Staying ahead of doubt is like staying ahead of pain. Treat it before it gets out of hand. Of course, I’ve lost control a few times, but it’s actually so nice to hear feedback and realize that I worked tirelessly for this and it isn’t as out of reach as I think it is. But yeah, like others I watch Tony Robbins videos and read Joan Didion and remind myself that I’m a badass. Reading helps a lot - it makes me feel less alone. 

image c/o: @jasminealleva + @mclarenray

image c/o: @jasminealleva + @mclarenray

What are your top three modeling experiences?
1. Getting cast for Cosmopolitan Magazine the first day I was in Sydney (which was a horrific experience). It was the silver lining in the shit storm cloud. 

2. My first shoot back with my favorite team in Anchorage, which is Thuy Vo, Kristin Forbes, and Maria Camacho. I love all female teams because they’re comfortable and fun, but they’re my favorite because we laugh the entire time. I missed them terribly when I went away for the first time. 

3. One time I had to work with a boa, which was weird, but I felt like Cassandra from Wayne’s World (and she’s a babe! Schwing!) and I don’t know why, but it was like, empowering. 

Most embarrassing modeling experience?
Anything having to do with runway is embarrassing and I try to avoid it like the plague. My first runway experience was TERRIFYING. I really plodded down the runway and nearly twisted my ankle. Everyone gasped and I was like,”shit”... AUDIBLY. I’m not graceful or poised and heels are just... no. 

Favorite place to travel?
Chicago. That’s all. 

image c/o: @jasminealleva

image c/o: @jasminealleva

Describe a typical day when on a job:
I get up around 7:30am, make tea, check my email about 70 times, check Instagram (part of the job), drink my tea and get ready. I’m a stresshead, so I usually sprint out the door with worry that I’ll miss my bus or something. Then I take the bus and public transport (if I’m feeling particularly late; I’ll reluctantly take an Uber) and meander my way around cities with my phone open trying to find castings. At castings, they take my comp card, maybe a few pictures, and we exchanged blah blah blahs. By the end of the day, I’ll have gone to around 4 or 5 castings or go-sees (meetings) and will be MAD exhausted. Then I have to whine my way through a workout - because I pay for them and I hate wasting money. I get to sleep by 11 after some reading or mindlessly browsing the internet for hours. 

What is some advice you would give to someone starting out that you wish someone gave to you?
AHH. So much! First and foremost, be yourself and the jobs will come. Have a backup plan but spend yourself in this and make it worthy of something bigger. 

How do you stay inspired?
I know I’m championing for a lot of little girls out there and a lot of people from small towns with big dreams. They’re looking at me. I’m going to give them something to look at. 

image c/o: @jasminealleva

image c/o: @jasminealleva

Favorite album of the season?
Hahaha, “Faith” by George Michael (Rest his beautiful soul) because I’m me. And they don’t make bangers like this anymore. 

Who is your favorite designer / current muse?
I will forever and ever love Alexander Wang. My muse is this little baddie I know named Savannah Gray. Her style is flawless and I try to emulate her sometimes but can’t pull it off. 

What are your off-duty style/beauty staples?
I definitely rock champion sweats and BP tee shirts because I’m lazy, broke, and love being comfortable. If I’m not in my modeling clothes (black on black on boring on black), I’m usually in some type of sportswear because it’s ALL PURPOSE. I never know when I’ll need to be forced to run somewhere, so I’m always ready in case there’s a random marathon or whatever. 

image c/o: @jasminealleva

image c/o: @jasminealleva

Daily Mantra?
“I’m brave and strong and strong and fearless and brave.”  It’s something my mom used to say when she’d make me go out to the very scary garage we had attached to our house. It legit gets me through anything. Also “fuck em, they don’t mean shit” because... fuck em. They don’t mean shit. 

image c/o: @jasminealleva

image c/o: @jasminealleva

Keep up with Jasmine's aspirational adventures, killer style, and goal slaying via her instagram: @jasminealleva

Dream Job Profile: Lara Stone of Babycakes Cupcakes, Etc.

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image c/o: @babycakesak

image c/o: @babycakesak

Who:
Lara Stone

Occupation:
Owner and Baker of Babycakes Cupcakes, Etc. Anchorage, Alaska

You have always been one of the most creative people and talented artists I've known -  with an Art degree and an impressive experience list including graphic design and Makeup Artistry what inspired you to start baking?
First off thank you. You are an inspiration to me as well and were a huge influence and support to me when it came to turning this hobby into a business. I started baking in 2012 as a way to pass the time while waiting to give birth to my son (I happened to have a wicked sweet tooth;)). I was still working in makeup but found I could be just as creative with baking with half the stress and more fulfillment. I found baking for others to be community building. My love for it eventually inspired me to make it my full-time job. 

image c/o: @babycakesak

image c/o: @babycakesak

Describe a typical day when on a job:
Describing a typical day would probably bore you. It's a lot of routine (prep cupcake ingredients, get ovens ready, mix ingredients, bake, time, make frosting, decorate, post to social media). The fun in it comes with brainstorming new and unique flavors to experiment with and trying them out on customers to see what they think.

Any embarrassing instances on the job you want to admit?
No. Haha. I have definitely had my fair share of "baking fail" moments, but I tend to tuck those back into the far recesses of my mind and carry on as if I am the baking badass I pretend to be. 

image c/o: @babycakesak

image c/o: @babycakesak

What do you look forward to most when developing a menu?
Playing with new flavors and textures/inventing new dessert items. The artist background in me LOVES to experiment and create new things so my menu is constantly changing. I still keep the classics in heavy rotation though ;)

What is your favorite season to bake for?
FALL!!! Lol. I LOVE warm, spicy flavors and fall is the perfect time to tuck in and cozy up with some sweet homemade confections. 

image c/o: @babycakesak

image c/o: @babycakesak

You have such incredible style that really sets your brand apart and plays into your business - describe your style aesthetic:
Retro 50s/punk rock.  I like to think of it as a combo of sweet and edgy. 

How do you stay inspired?
By creating new flavors. I do a lot of research online or by reading cookbooks, finding out what other chefs and bakers are doing then brainstorming off that. I play a lot which makes it a lot of fun. I don't take myself too seriously when it comes to baking. If I had to make the same flavors over and over without anything new I'd probably go insane. The best part about this job is that I am constantly being creative and trying new ideas, and I can do that because I'm the boss! 

image c/o: @babycakesak

image c/o: @babycakesak

Do you think education is important in starting a business? 
Yes and no.  My education background is in Fine Arts, which has helped me in certain ways (with aesthetics, creating new and interesting desserts, branding, marketing etc), but not with the business side. I think that would definitely help, but there are resources out there to help small business owners succeed even if you don't have a formal education in business.

What are ways you have seen growth as a baker and business owner over the years?
Over the years I've figured out (to some extent) what works and doesn't work. Whether it be flavor combos and executing new ideas to what may or may not appeal to customers. I feel like over the years I've polished up my baking style (a little) and the way I market my business. I've also listened to a lot of feedback. It's funny to look back and see where I started. You might not think you're making progress, but little by little it adds up. 

image c/o: @babycakesak

image c/o: @babycakesak

What is some advice you would give to someone starting out that you wish someone gave to you?
Be flexible. Occasionally you will have to adjust your expectations and that's ok. You might get knocked down a few times, but you just need to roll with the punches, learn from your experiences, and get back up bigger and badder than ever. 

Who are some of your favorite foodie instagrams to follow? 
@passionforbaking and @katherine_sabbath are two major baking influences for me as far as baking style goes. I also can zen out on cookies decorating videos for like ever. @thehaleycakes is a good one. It doesn't stop at baking though, I love food in general. I follow restaurants all over the country and get inspiration from all kinds of different food. 

image c/o: @babycakesak

image c/o: @babycakesak

I know art and music have such an importance in your life-  who are some of your favorite artists and muses:
It's no secret that I love punk rock and rockabilly music and pinup culture. A lot of my cupcakes are named after rock songs or musicians or pin up/Hollywood stars. Some of My favorites would be: The Misfits, Danzig, David Bowie, Rancid, Stray Cats, Siouxie and the Banshees, Blondie, Beastie Boys, The Cure, Joy Division, NIN, Dita Von Teese...I could literally go on and on. 

image c/o: @babycakesak

image c/o: @babycakesak

Lara and I in the early days of Babycakes &lt;3 Photo by: Brian Benavente

Lara and I in the early days of Babycakes <3 Photo by: Brian Benavente

Keep up with Lara and all Babycakes goodness via instagram: @babycakesak and online via: www.ilovebabycakes.com

Industry Profile: Marco Rodriguez

image c/o: Marco Rodriguez

image c/o: Marco Rodriguez

Name:
Marco Rodriguez  

Occupation:
Editorial Stylist at Revolve Clothing

What inspired you to get started as a stylist and how did you get started?
It’s a funny story. At the time I just needed a second job and my friend was working at Forever21. He was able to set up an interview for me the following week. The night before my interview I watched Rachel Zoe, Project Runway, anything you can think of so that I can get as much fashion knowledge as I could. I got the job as an assistant merchandiser. Slowly I started loving what I was doing and slowly moved my way up to Corporate Photo Shoot Stylist at Forever21.

How long have you been in your industry and what companies have you worked for?
I have been working in fashion for about six years now. I worked at Forever 21 for about four and a half years and am currently at Revolve.

image c/o: revolve clothing

image c/o: revolve clothing

Describe your style aesthetic:
I would say my aesthetic is clean and to the point. I love just doing what I feel and not caring about the "Rules of fashion”.

When I met you, you were already so established and had the best style ever!  Since then you have achieved so much more success along the way, what has been the biggest challenge in establishing yourself as a stylist?
The biggest challenge was definitely having people take me seriously. I had no college education and no fashion background before Forever21. That is the number one reason I left Forever 21. I needed to know that I was good at what I did and that someone else would want to work with me.

Describe a typical day in the life of being a stylist:
It really varies especially when you work with one company. Typical week would be easier to describe. I shoot eCommerce product three times a week and Features once a week. Every other day is prep time and getting ready to shoot. It’s a lot of hard work and definitely not only glamour. Not what you see on TV.

What are some moments in your career you are most proud of?
Definitely being able to leave Forever21. Which I absolutely loved but, after four years it was time to move on. It was so scary!  And, landing such an awesome position at Revolve- head stylist.

image c/o: Nicole Richie

image c/o: Nicole Richie

What is your most embarrassing moment on the job haha?
Hahahaha. Definitely would have to be when a rack full of coats tipped over on the store floor and I fell with it! So embarrassing, especially since it was during the holidays and the store was full of customers.
 

How do you stay inspired and ahead of the trend game?
I love fashion videos. The combination of music, movement, and clothes is the most inspiring thing I can watch. As far as trends just research but also do what you love and what you think looks great. Always follow your own trend.

What are ways you have seen growth as a stylist over the years?
Being able to stay calm and style on the spot during a photo shoot, which I have had to do so many times. 

image c/o: revolve clothing

image c/o: revolve clothing

What advice you would give to someone interested in styling that you wish someone gave to you?
I don't think that you really need advice. Just work hard and do your thing. I think if someone would have given me advice I would have approached every task with some fear. So I am thankful I just created my own path in a weird way.

What are your never leave the house without essentials? 
Skinny jeans, boots, and a comfy T shirt! That's all I wear every day.

Who are your fashion icons?   
Anna Dello Russo I think is my all-time favorite person in the world!!

Keep up with Marco and his magical world by following him on instagram @marcos.world